BAMIDÉLÉ ELÉGBÈDÉ
bah-mee-DEH-leh · eh-LEH-gbeh-deh
I am an Industrial Designer and design strategist who works where innovation begins — when the problem is still forming and the path forward is invisible.
I have led multiple consumer products from early concept through mass production. The ONYX Motorbike—a vintage-inspired electric café racer—raised $1 million on Indiegogo in thirty days and was named Best E-Bike of the Year. The Hanu Stone, a vaporizer shaped like a river rock, won Most Innovative Product of the Year.
My experience spans mass-market hardware at NETGEAR, innovation strategy at McKinsey & Company, and exhibit and experience design at the Exploratorium. The R&D I led there became the foundation for the Kanye West Stem Player, which generated $2.2 million in its first 24 hours. My work bridges physical product design and digital user experience — where the most interesting problems live.
For me, education is design. I created PMFA, a framework for translating complex, often abstract challenges into physical, participatory experiences. I have presented at the SEGD Academic Summit, published research in Communication + Place journal, and taught design at Drexel University.
I am guided by one goal:
to inspire poetic moments of interaction.
CONTACT
1 (415) 900-8173
baelegbede@gmail.com